Marketing America: The ‘United States of Awesome Possibilities’
That's an article on Yahoo! News. So, WHO is 'marketing' the U.S.? Better still, WHY do we need to be marketed? Read on.
Say hello to the "United States of Awesome Possibilities."
That's the tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports.
The campaign, set to launch next year, is the brainchild of the Corporation for Travel Promotion (CTP), a private-public partnership formed to encourage tourism, with a marketing budget of $200 million. The corporation calls the push "the first-ever coordinated global marketing effort dedicated to welcoming international travelers to the United States."
The group said in a press release that the dots in the campaign's logo, shown above, create a "21st-century brand" which "symboliz[es] the boundless possibilities of the U.S.," as well as representing America's "diversity."
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Hey, I got an idea how about we use some old 'tag lines'. Here's one I heard once or twice.Land of the Free, Home of the Brave.
Or how about I make one up on the fly.
Everybody knows who we are, we don't need a fucking marketing campaign!
I really like that one myself. It's not short, but it cuts to the heart of my sentiment. And the idiot article goes on to say, even though the U.S. is a good place to visit or do business, we suck because we don't have universal health care.
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Here's to hoping this ENTIRE ad agency gets outsourced. To Guatemala. Or Tibet. And just for the tally sheets. Are WE paying that $200 Million?
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Schteveo
5 comments:
how about
"If you visit us, Obama will bow to you"
That's about right blue.
I understand 'marketing' NM vs OK, or AZ vs NY. But marketing the U.S. vs ??? I don't get.
Unless they're marketing to Martians who've never been to Earth, much less to the U.S., it seems like a waste of dollars. 200 million of them to be exact.
It would be nice to know what CTP's political affiliations are. That might tell us just who's really paying that $200 Mil. A govt. grant perhaps?
"The war is coming to the streets of America and if you are not keeping and bearing and practicing with your arms then you will be helpless and you will be the victim of evil..."
–- Ted Nugent
Uncle Ted for POTUS!
He's smarter than most of the D.C. clowns and he speaks his mind. Damn the naysayers! I could support such a candidate.
That's one reason why I like Cain. He pretty much speaks his mind too.
On the rioting / evil front, I just can't understand WHY people who can see the news from ALL around the world, think that the rioting, raping, pillaging crap can't happen here. (evidently, the raping has already started) I even asked a few of my lib friends, why can't it happen here.
They said, and I must paraphrase them together, but this is the gist...
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"...Americans just DON'T and won't act like that! (here's the funny part) We're just not like Europeans!".
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I'm amazed that idiot liberals think Americans won't act like their counterparts in the EU or Asia. Aren't they always telling us how superior people are elsewhere? If they of the smarter than Americans of the world throw a good riot, why won't America's great unwashed do so too?
On top of that, the libs, including their half-caste WH leader, always want to do "X", because that's the way they do "X" in Europe, Hong Kong, NLK, where-the-fark-ever! So NOW, we're superior and they WON'T follow the worlds lead?
So are WE superior and smarter, or are THEY. I hate dual standards, so this is just that, a stupid and self serving dual standard.
Oh, puh-LEEZ!
Personally I think Americans might be more likely to riot because they've had easier, shallower lives than most of the world's inhabitants. On top of that, they've fooled themselves into thinking just what my goofy lib friends think.
"...oh, that could NEVER happen here!"
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